Our Team
Senior-led. Every engagement.
Reference operates as a lean, senior-led consultancy. Every client engagement is led directly by our principals, not delegated to junior staff. We complement our core team with a network of specialized associates across the MENA region, enabling us to scale expertise to each project's needs.
Raed Madanat
Founder & Managing Partner
Yusor Khashman
Business Excellence lead
Maelys Lossa
Senior Consultant — Business Development
Salim Abdel Noor
Senior Project Coordinator
Mohammad Al-Saad
Finance Manager
Tamer Zumot
Senior Consultant — Entrepreneurship & Investment
Hamza Arsbi
Senior Consultant — Policy & Research
Anas Sughayer
Senior Consultant - Finance & Investment
Nidal Qanadilo
Senior Consultant - Entrepreneurship & Innovation
Beyond our core team, we work with a curated network of specialist associates across the MENA region bringing the right expertise to each engagement without the overhead of a large firm.